Middle East Internet & B2C E-Commerce report 2012 of the new Middle East Internet & B2C E-Commerce report 2012 “Hamburger secondary market research firm yStats.com prepared the development of the online markets in the Middle East clearly and comprehensively on. Key figures are according to regional data to Internet use and B2C E-Commerce from 12 countries supplied including Saudi Arabia, Israel and the United Arab Emirates. Finally follow information to and profiles of over 20 competitors. In the Middle East, Saudi Arabia 2011 leader in the number of Internet users was Qatar and the United Arab Emirates, however, with the Internet penetration rate. Online shopping was stimulated in particular by group-buying websites, airline tickets, as well as home appliances and electronics products were the most popular product categories there between December 2011 and February 2012.
For almost half of Internet users, a lack of confidence in the payment methods however still 2011 was a reason to shop online. Nevertheless, Souq.com, a leading online shop based in the UAE, had in April 2012 already two million unique visitors worldwide. The shopping portal implemented Cobone.com until February 2012 almost 500,000 EUR in the month with electronics. Strong growth in the online segment in Israel, Saudi Arabia and the UAE as a whole increased the number of Internet users in the States of the Gulf Cooperation Council (consisting of Bahrain, Qatar, Kuwait, Oman, Saudi Arabia and the United Arab Emirates) between 2000 and 2010 every year by more than 30 percent. In the B2C E-commerce sales will rise according to projections between 2010 and 2015 by more than a third. So, it was expected that in Saudi Arabia in the year 2012 Internet penetration, as well as confidence and hence the B2C E-Commerce to grow strongly. The most popular shopping site was followed there by Souq.com Amazon.com. In Israel, 2011 more Internet users were male as female; Reading messages was most popular with them, while less than 10 percent shopped online.